Track Conversions

With the Facebook Pixel you’re able to add a small piece of ‘conversion code’ to pages or events (i.e., buttons) you want to track.

Conversion Optimization

With the adoption of the Facebook Pixel, you can set up campaigns so that ads are served to those who are most likely to convert or take the desired action.

Custom Audiences

Facebook allows marketers to upload first-party data (emails, phone numbers, etc.) but for savvy marketers, utilizing the Facebook Pixel to create Website Custom Audiences is an absolute must. The Facebook Pixel allows you to automatically create custom audiences of users who have visited and/or taken specific actions on your website (i.e., filled out a sign-up form, visited a product page, etc.). These audiences can then be used to create highly segmented retargeting lists.

Lookalike Audiences

Once you have a custom audience built, you can then use that as a “seed” with the Facebook Ad system to find additional users who are similar to your users. Facebook uses machine learning to analyze thousands of characteristics of your custom audience and create a larger audience that shares many of those—which has been one of the most effective tactics we’ve seen for helping to scale campaigns.

Audience Insights

Even if you are not ready to start spending with Facebook ads, implementing the Pixel can still help you gain a better understanding of your website visitors. Facebook’s free tool can be used to help conduct valuable audience research that can be used for campaign targeting and business intelligence.

If you’re still not convinced of the importance of the Facebook Pixel, check out some of these case studies from Facebook, or if you’re ready to get started with it yourself—reach out to us!

  • Track Conversions

  • Conversion Optimization

  • Custom Audiences

  • Lookalike Audiences

  • Audience Insights