Track Conversions
With the Facebook Pixel you’re able to add a small piece of ‘conversion code’ to pages or events (i.e., buttons) you want to track.
Conversion Optimization
With the adoption of the Facebook Pixel, you can set up campaigns so that ads are served to those who are most likely to convert or take the desired action.
Custom Audiences
Facebook allows marketers to upload first-party data (emails, phone numbers, etc.) but for savvy marketers, utilizing the Facebook Pixel to create Website Custom Audiences is an absolute must. The Facebook Pixel allows you to automatically create custom audiences of users who have visited and/or taken specific actions on your website (i.e., filled out a sign-up form, visited a product page, etc.). These audiences can then be used to create highly segmented retargeting lists.