Mobile App

Sales growth

This is a new channel through which you can increase the company’s profits. It can be quite a significant increase depending on how large the audience is.

With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. A company can send a special offer to customers who are in close proximity to their store with the help of geolocation technologies offline.

1a. Online selling

Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home.

Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device.

Mobile audience

Each new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return.

The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him.

3a. Mobile marketing

The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news on relevant resources or send out press releases.

Especially valuable in this context is the possibility of receiving feedback from users. For instance, you can run polls, conduct surveys, and enable users to report errors, and so on.

Customer loyalty growth

Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers.

Business processes optimization

If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales.

A source of valuable analytics

By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?

By tracking the way people interact with your app, you can understand how you can improve it to provide them with a better user experience. Understanding your customers is the key to success in any business niche.

Competitive advantage

If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate your customers about the brand and increase its recognition.

Opportunities:
tourism – searching for hotels and resorts, ticket booking, interactive maps; medicine – consultations, online medical appointment booking, calling a doctor; car business – rental, repair and maintenance; restaurants, cafes, etc. – promotions, menus, ordering delivery; entertainment facilities and leisure – various clubs; beauty industry – making appointment with specialists, interactive price lists, information about services; delivery services and stores – product catalogs, ordering, price; fitness and beauty – schedule, online registration, reviews; almost any enterprise operating in the service sector.

  • Sales growth

  • Online selling

  • Audience building

  • Marketing and communication channels

  • Mobile marketing