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Open Graph

Open Graph is a technology first introduced by Facebook in 2010that allows integration between Facebook and its user data and a website. By integrating Open Graph meta tags into your page’s content, you can identify which elements of your page you want to show when someone share’s your page.

For example, you could use the og:image tag to specify what image you want Facebook to use when your page is shared. By specifying Open Graph information, Facebook doesn’t have to guess what information to use when your page is shared.


Schema markup

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

The schema markup told the SERP to display a schedule of upcoming hotel events. That, for the user, is exceptionally helpful.


Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.[1] Google launched the service in November 2005 after acquiring developer Urchin

Google analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic. It can be integrated with Google AdWords[6], with which users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.


SSL (Secure Socket Layer)

SSL (Secure Socket Layer) encrypts data a user inputs into websites so that it can securely travel from the browser to the web server.

Credit cards, social security numbers and HIPPA are types of sensitive data that need an SSL certificate.

Google: ALL data submitted on a website should be secured with an SSL.   Chrome refuses sites without an SSL.

Google Maps



Track Conversions

With the Facebook Pixel you’re able to add a small piece of ‘conversion code’ to pages or events (i.e., buttons) you want to track.

Conversion Optimization

With the adoption of the Facebook Pixel, you can set up campaigns so that ads are served to those who are most likely to convert or take the desired action.

Custom Audiences

Facebook allows marketers to upload first-party data (emails, phone numbers, etc.) but for savvy marketers, utilizing the Facebook Pixel to create Website Custom Audiences is an absolute must. The Facebook Pixel allows you to automatically create custom audiences of users who have visited and/or taken specific actions on your website (i.e., filled out a sign-up form, visited a product page, etc.). These audiences can then be used to create highly segmented retargeting lists.

Lookalike Audiences

Once you have a custom audience built, you can then use that as a “seed” with the Facebook Ad system to find additional users who are similar to your users. Facebook uses machine learning to analyze thousands of characteristics of your custom audience and create a larger audience that shares many of those—which has been one of the most effective tactics we’ve seen for helping to scale campaigns.

Audience Insights

Even if you are not ready to start spending with Facebook ads, implementing the Pixel can still help you gain a better understanding of your website visitors. Facebook’s free tool can be used to help conduct valuable audience research that can be used for campaign targeting and business intelligence. 

If you’re still not convinced of the importance of the Facebook Pixel, check out some of these case studies from Facebook, or if you’re ready to get started with it yourself—reach out to us!


Google Business Listing

The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. 

Gain Instant Trust

If your listing appears in a Google search, consumers see that you have been endorsed by Google. 


Get More Website Visitors

Your Google My Business listing gives customers the means to access your business, but more importantly, it depicts what it’s like to actually go there. Even more importantly, it displays all of this information before a user even has to click through to your website. The more a person can envision what it will be like to contact or visit a business, and the more quickly they can do so, the more likely they are to do so.


Get More Sales

Google uses your listing and other real-time data to be able to answer highly specific queries, such as “hair salons near me open now”. This allows for more of the most qualified people to find your business—those who are highly likely to make a purchase.

Engage with Customers

Google My Business now has a posting feature where you can communicate announcements, events, and promotions to your audience. Keeping customers up to date on your business keeps you top of mind. In addition, each of these post types has a call to action, making engagement easier and more likely. If applicable to a particular search, content from your posts may even display in your result.


Create, Claim, and Optimize Your Google My Business Listing

If you haven’t already done so, create and claim your Google My Business listing asap. You can’t afford to miss the opportunities Google is giving to you, free. However, your listing must be complete, accurate, and up to date if you want to reap its benefits. In addition to being 50% more likely to lead to a purchase (as mentioned above), an optimized Google My Business listing is 70% more likely to attract location visits and makes a business 2.7x more likely to be considered reputable.


SEO Search Engine Optimization

  1. User-Friendly Websites

SEO will help small business owners create a faster, smoother, and user-friendlier website.  Today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps your readers happy as they are more likely to solve answers their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.

On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.


  1. Bring in MORE Customers

SEO is probably the most efficient and affordable marketing strategy that exists today and will only bring in customers who are actively seeking to find your product or service!

SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics.


  1. Better Conversion Rates

SEO-optimized websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors 


  1. Build Brand Awareness

When your sites appear on the first page of major search your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.


  1. Bypass Competition

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.


Mobile App

    1. Sales growth

    This is a new channel through which you can increase the company’s profits. It can be quite a significant increase depending on how large the audience is.

    With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. A company can send a special offer to customers who are in close proximity to their store with the help of geolocation technologies offline.

    1a. Online selling

    Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home.

    1. Audience building

    You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. 

    2a. Mobile audience

    Each new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return.

    The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him.

    1. Marketing and communication channels

    Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. In such a way, you expand the potential audience of customers and develop trusting relationships with them.

    3a. Mobile marketing

    The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news on relevant resources or send out press releases.

    Especially valuable in this context is the possibility of receiving feedback from users. For instance, you can run polls, conduct surveys, and enable users to report errors, and so on.

    1. Business processes optimization

    You can create an app for monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example.

    1. Customer loyalty growth

    Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers.

    You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. You can offer users who have installed the app access to exclusive offers and special bonuses.

    5a. Customer loyalty

    If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales.

    1. A source of valuable analytics

    By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?

    By tracking the way people interact with your app, you can understand how you can improve it to provide them with a better user experience. Understanding your customers is the key to success in any business niche.

    1. Competitive advantage

    If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate your customers about the brand and increase its recognition.


    tourism – searching for hotels and resorts, ticket booking, interactive maps;

    medicine – consultations, online medical appointment booking, calling a doctor;

    car business – rental, repair and maintenance;

    restaurants, cafes, etc. – promotions, menus, ordering delivery;

    entertainment facilities and leisure – various clubs;

    beauty industry – making appointment with specialists, interactive price lists, information about services;

    delivery services and stores – product catalogs, ordering, price;

    fitness and beauty – schedule, online registration, reviews;

    almost any enterprise operating in the service sector.


Website Design

  1. Convenience for customer

Using the Internet to search for businesses and products is much easier and faster than any time in the past. Millions of searches are done every day and it is commonplace for businesses to find their next supplier over the web.


  1. Provides greater exposure

Your website will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of the golden pages or the phone book. Your customers all over the world, won’t need to visit your office or retail outlet to see example of what you offer nor will they need a brochure or other marketing materials posted to them.


  1. Say so much more

You can say so much more on a website than you could in any print advertisement, golden pages, brochure or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.

  1. Inexpensive, effective advertising

Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.


  1. Fulfils your brand promise

With a professionally designed web site that is an extension of your brand, your site becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of choice.


  1. Saves money

You can save money on printing and postage costs for brochures, flyers, specials, newsletters, and other mailings. When it comes to advertising we can deliver guaranteed targeted visitors to your site with an Internet Marketing campaign.


  1. Always available

Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers’ questions for you.

  1. Saves time

The time that you would have spent on the phone answering customers’ questions can now be used to invest in growing your business.


  1. Creates measurable results

A web site allows you to track the number of visits and where they came from, e.g. an online advert or search engine. It can record the number of enquiries or online sales in the case of an ecommerce site, thus producing a ratio of enquiries to visitors which gives the conversion rate. With this information you can take steps to improve this ratio and increase sales.


  1. It is easier to test new ideas.

The web allows you the quickest medium for publishing new ideas. With a content management system attached to your site you can create and publish new content within minutes at no cost. Within minutes new visitors to your site will tell you if your message is working or not. Additional tweaks to perfect your message can be carried out easily thus allowing you to test your ideas before committing to an expensive print campaign.


Advertising Agency: Google and Facebook

  1. Ad Agency brings a Fresh and unique perspective   


Knowing your company in and out is a fabulous thing, but this would not be enough for your business growth. We actually miss out on bright opportunities which could help us cracking best big deals, but, with the help of these advertising agencies, they offer a perfect outside objective which opens your eye to reality and will give us different solutions to consider the best for your business growth.


  1. Cost Effective 


Hiring an agency is cost-effective if they compile the digital media advertising solutions along with their regular offerings. This way agency ensures that you will have access to a holistic marketing and advertising solution. Besides, you will have access to top-level experts in advertising your business. The best thing about reaching out an advertising agency is that they are there when you want them.


  1. In-House Expertise           


An advertising agency is an in-house expertise with people who are a specialist in different marketing and advertising mediums & techniques. They are the experts who have devoted their career to the art of the industry. This group has a treasure of experience in tackling different types of clients and campaigns. An advertising agency makes sure that you are dealing with experts who know best for your business based on their experience. 


  1. Value of Time     


Every business owner understands the value of time and it’s not possible for them to handle independently. An advertising agency explores the market with their different advertisements and campaigns and delivers at the proper time.


  1. New Set of Connections       


One of the major benefits of hiring or working with an advertising agency is that the business gets an access to meet a new set of connections which are already working with that advertising agency. They get to know different marketing strategies of different companies to explore in the industry.


  1. Creative Art   


Developing a brand is not easy, this is the point where many businesses are struggling with. These advertising agency with their experience and expert knowledge will create advertisements and campaigns which will create brand awareness while developing logos, brand identity, brand names or say rebranding.  Agencies also offer the benefits to business by giving the real-time analysis of their target market & audience.  How they can track them with social media ads campaigns, you will gain effective advertising in all markets which will impact your bottom line at the end of the day.


  1. Financial Management   


Every business must have their own decent idea of financial management. However, advertising agencies work differently with different businesses at different financial limitations.  The knowledge and experience they implement are best for specific business types, which helps to maximize the viewers reach.


  1. Core Competence       


Advertising agencies are present for a reason, they are a power-packed team of professional experts who know what they’re doing, by trusting them and their actions with your marketing campaigns, you can concentrate on your core competencies.


An advertising agency could help you achieve higher growth rates for your company- something that you have been craving for.  So let ad agencies take over your marketing campaigns and nurture your business.


Promotional Materials

  1. What are Promotional Products?

    Promotional products are useful tangible items imprinted with an advertiser’s name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

    Do Promotional Products Work?

    88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them. Promotional Products Work.


    Infographics, Ads, Web Promotional Videos (10 to 60 sec), Presentations, Menus


Site Enhancements

  1. Site Enhancements


Website Maintenance

  1. 5 Reasons Why Website Maintenance is Important

    When hiring a digital marketing agency to develop and maintain your website, most believe they need the agency to be responsible for 1) developing the site, 2) managing the content, and 3) administering users and configuration. However, some fail to realize it’s also extremely important to have a long-term site maintenance plan.


    Whether it’s Drupal, WordPress or another open source CMS, many don’t realize the importance of enforcing regular security updates and a long-term site maintenance plan. While the most obvious risk is having your site hacked, there are smaller scale problems that could arise if you fail to, or even just wait too long, to make site updates. To help you understand, we’ve outlined below our top 5 pitfalls that could happen if you don’t run your sites security updates.


    Getting Hacked

    Our top reason is the most evident one: security. Many people think it can’t happen to them because their site is too small –why on earth would anyone want to hack it? While there’s a variety of reasons your site could get hacked, such as mining Bitcoin, stealing bandwith, drive by downloads, or Blackhat SEO spam campaigns, there’s usually one common denominator: an older site. The likelihood of an older site getting hacked is a lot greater due to it having less secure coding and modules that are not up to date. All they have to do is click ‘view page source’ to see what WordPress version you are running. It’s that simple for the hackers to target outdated sites.

    Risk of Damage to the Integrity of Your Site

    The longer you wait, the more risk you have that you will encounter a problem when you finally update your site. The more often you update, the less likely problems will arise. Skipping updates (like 3.0 to 5.0), is a big no-no because eventually, some day you’ll be forced into the new updates. And that one day, your risk is much higher because other modules will be out of date.


    Wasted Time and Money

    When you fail to make updates when they become available, but then need to go back and make them later, it turns into a much larger development and Q/A effort. The developer will need to spend much more time making the updates because the impact to the site is greater due to the increased number of updates and module changes over time. More time is also needed for QA because of the increased functionality on the site affected. Implementing the update when it becomes available provides you with the latest and greatest functionality right away, overall improving your site.


    Unusable Features & Poor User Experience

    Site updates provide new features and functionality to your website. Why wouldn’t you want new features for your WordPress or Drupal site? The sooner you implement the update, the sooner you get that new functionality. Think of why you always are updating your phone. That is, if you’re using an older version of WordPress, your overall experience is a lot different and often slower than someone using the latest version.


     Decreased Speed

    There’s a reason for new releases. Each release comes with various performance improvements that make your website more efficient. When you visit a site, and it takes too long to load – do you get impatient and navigate off? Website performance goes hand-in-hand with conversions and site results. Speed also has an impact on SEO. For this reason, utilize tools like YSlow, or Google Page Speed Insights to review your site speed and determine what is causing the slower load.


Lead Generation

  1. Advantages of Lead Generation for Business.

    One of the biggest keys to a successful business is the generation of new sales leads. Lead generation is a marketing term for creating or generating the interests of prospective customers in a product or service being offered by a seller. Similarly, a lead is a person or company that has shown some interest in the services or products that your company provides. It can also be a company or person who fits a target group for what you are providing. Without leads, a sales team cannot be successful. Therefore, generating good leads is just as important as refining your pitch or closing well.


    Lead Generation can have different definitions, but in marketing, it is the generation of consumer interest in products or services of a business. Most businesses strive to generate quality leads so as to have more sales. It can be categorized under the marketing umbrella. So why lead generation is important and what benefits does a business get from having quality leads? In a bid to answer this question, we will look at the benefits of lead generation and also the results accrued from it.


    Benefits and Results of Leads Generation:

    1. Generate Awareness:

    Brand awareness is a measure of how well your brand is known within its target markets. This is when customers think of you first when they need to make a purchase within your product category. The more the people are aware of your brand the stronger is your reputation, the greater your profit potential and overall brand value is. Lead Generation educates and informs people in your defined market regarding your product and its features, thus creating a scope for ‘word of mouth’.


    1. Increase in Sales and Profit Ratio:

    Over 55% of B2B marketers spend more than half their marketing budget on lead generation. One of the most important benefits accrued by using lead generation is that of increase in sales of your products or services. Businesses that use lead generation programs are more likely to make more sales by turning leads into full-fledged customers. This can also increase the profit margins of the business. Lead generation is a must to stay in this competitive market.


    1. Contributes to a Positive ROI:

    Since it is a marketing technique, lead generation contributes to a better Return on Investment. You pay only for the leads received and hence a greater chance of squaring your ROI by reducing CPL.


    1. Target Desired Customers:

    Lead generation allows you to target your desired customers at different demographic locations, thus reducing and making clear your target audience. Therefore you decide on where you think you might make more sales.


    1. Beneficial to both Buyer and Seller:


    The buyer can do some detailed information research on several providers at once whereas the seller is pitching their product or service to a buyer who has already given them permission to do so. So it’s a win-win situation for both of them to do business.


    1. Collects Important Information about Prospects

    Lead generation allows you to collect important information about a prospect, his needs, preferences which helps you tailor the value of your product or service to meet their wants, interests and/or needs when your sales team makes contact with the prospect.


    1. Costs less than Other Advertisements:

    Since advertising is a requirement for a business to succeed, it is important for a business to go for the most convenient marketing strategy that will be cost-effective and also better produce results. Lead generation is that option for a business.


    Leads (Marketing Qualifies, Sales Qualified, Highly Qualifies, BANT- Budget Authority Need Time) The demand for providers of these leads is constantly increasing because Lead Generation agencies have a price set per lead, choice of the product or service they wish to market. Your paid leads can be targeted to your niche market. Plan available where you can purchase what your monthly budget allows. And you pay only for those sales leads or marketing leads that you want.



    I have only stated a few important benefits of Lead Generation, but Lead Generation is much more than above. Without lead generation, you don’t have leads, therefore you don’t have potential customers, therefore you don’t have any customers, therefore you don’t make any money. Simple as That!